We didn't start as a coffee shop. We started as Hillcrest Family Life Center(now Hillcrest Family Life Baptist Church), a church with the heart of reaching the community for God through various outreaches and unique programs.
Together with several partners and investors, we began a concept coffee shop that featured the best of Philippine coffee, grown from the highlands of the Cordilleras. Now called Hillcrest Café, we aimed not to just be an ordinary business, but a business with a heart: One that reaches out to it's customers and to the community.
In 2015, shortly after we opened our doors, we decided to put up a foundation so that we could be of better help to the country.
It was a time when a lot of strong storms were hitting the Philippines, and we noticed the logistical problems of bringing the goods to where they are needed most. Thus, the social responsibility arm of Hillcrest Cafe - Mountain Movers Foundation Inc. - was born.
To find out more about Mountain Movers and how you can be of help, you may visit the website here.
One day, our pastor, Reuel Tica, thought about how to connect with random people passing the street in front of the church. (Cue lightbulbs) He puts out a drip coffee maker by the street with the sign Hillcrest Café: FREE COFFEE. Pretty soon, joggers, tricycle drivers, students, and other passers-by began to stop to have a cup of fresh, real coffee. Later on, some neighbors began to give bags of coffee to the church upon seeing the unique and strange thing that was happening. This went on for sometime, fostering wonderful relationships with people from all walks of life.